tag:blogger.com,1999:blog-18589241355384905732010-03-06T14:52:54.680-05:00BASE 76 // Contagious Digitalviral marketing // digital creativity // social media // advertising // social gamingEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.comBlogger231125tag:blogger.com,1999:blog-1858924135538490573.post-20300462495264393992010-03-05T09:04:00.000-05:002010-03-05T09:05:45.302-05:00Bank Run: Interactive Movie + iPhone AppBank Run (Trailer) from SilkTricky on Vimeo.“Bank Run” is an Apple iPhone game with actual video footage — not CGI characters, but real humans in real locations. In addition, it’s integrated with an interactive movie at www.BankRunGame.com. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-45974354559857362102010-03-03T16:20:00.001-05:002010-03-03T16:25:47.137-05:00Frito Lay Dips – Online Video AdvertisingFrito Lay Dips is using Vimeo to set a new standard in online video advertising.Amazing take over of page. A must see. Click on the image to access the video. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-33891960496667295562010-03-03T12:54:00.000-05:002010-03-03T12:55:48.954-05:00Last Call by 13th Street the First Interactive TheatricalThe action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes theseEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-22298978311650729422010-03-01T13:06:00.001-05:002010-03-01T13:06:58.164-05:00adidas Originals - Augmented Reality Sneaker Experienceadidas Originals has launched the first Augmented Reality experience in footwear. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-63679111581584903272010-03-01T13:04:00.000-05:002010-03-01T13:05:20.933-05:00Philips: Parallel LinesTeaser for Parallel Lines short film series, presented by Philips Cinema and produced by five leading directors from Ridley Scott Associates:Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim.Become a fan at http://www.facebook.com/philipscinema for the latest news and to check out the official trailer when its released on 17th March. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-23799792400249269352010-02-28T14:40:00.004-05:002010-02-28T14:44:36.252-05:00IT'S MORE THAN YOU IMAGINED // IT'S HBOHBO Imagine Sets a New Bar for Interactive Fiction // The New York TimesClick on the image to view the Case Study. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-85266731555018279312010-02-24T09:55:00.001-05:002010-02-24T09:55:57.189-05:00Onitsuka Tiger - The making of Zodiac RaceTake a peek behind the scenes of Amsterdam Worldwides latest Made of Japan campaign for Onitsuka Tiger, and discover how an ancient Japanese legend was brought to life. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-84829842609738509422010-02-24T09:22:00.004-05:002010-03-01T13:02:42.798-05:00A daily dose of balance.Click on the image to access the web site.Following its 574 clips campaign for New Balance, Mother New York has turned out another multi-film effort for the brand. New Balance 365 features a website and iPhone app through which consumers can get a daily dose of "balance" in the form of 20-second films that are posted daily on the New Balance 365 site or that wake them via an iPhone alarm clock Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-28209361931820253652010-02-19T13:04:00.004-05:002010-02-19T13:19:22.200-05:00Swedish Armed ForcesVisit the site: http://rekryt.mil.se/recruitment2009/Visit the site: http://rekryt.mil.se/recruitment2009Visit the site: http://rekryt.mil.se/recruitment2009The games test memory, concentration, spatial thinking and multitasking and on conclusion a result is delivered which collates the team’s ability as a whole. This multiple connectivity experience is sure to grab the attention of the restless Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-47033027648768536182010-02-14T19:50:00.001-05:002010-02-14T19:51:20.434-05:00Axe // Clean Your BallsIf you have dirty balls that need cleaning, check out this very important message from Axe. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-74412978470151802902010-02-12T11:21:00.000-05:002010-02-12T11:22:22.440-05:00Google Liquid GalaxyGoogle's Liquid Galaxy is engineer Jason Holt's 20% time project, a wraparound view of 8 LCD screens providing a truly immersive experience of Google Earth and Street View. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-54559899788782542152010-02-12T10:56:00.000-05:002010-02-12T10:57:43.114-05:00Nike Human ChainHuman Chain from NikeSportswear on Vimeo. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-9143418643846562482010-02-09T17:14:00.000-05:002010-02-09T17:15:32.809-05:00The PUMA HardchorusThey want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day? Dedicate and send this song at www.pumahardchorus.com PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-16925147327880076002010-02-09T12:41:00.000-05:002010-02-09T12:42:57.871-05:00Casting PlayboyFor the first time any woman, wherever she is, can make an online photo session and be in the cover of Playboy Magazine.How does it work? Our photographer takes you pictures with your own webcam. When you finish yo make your online book with the best pictures and invite your friends to punctuate you. The next Playboy Girl will be chosen from the favorite. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-26337195175924346672010-02-08T10:09:00.000-05:002010-02-08T10:10:13.300-05:00ZugSTAR - Streaming Augmented RealityZugara's newest Augmented Reality (AR) based prototype: ZugSTAR (ZUGara STreaming AR), a technology that allows people in different locations to have shared AR experiences via a browser-based video conferencing system. The video illustrates how ZugSTAR can be utilized in several industries to facilitate real-time collaboration, while also working to negate physical distance as a roadblock to Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-51656345811311495972010-02-03T09:52:00.001-05:002010-02-03T09:54:11.222-05:00Est-ce le futur de la réalité augmentée ?Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-54298466841312256962010-01-26T15:00:00.002-05:002010-01-26T15:01:45.907-05:00Razorfish: Social Influence Marketing TrendsSocial Influence Marketing TrendsView more presentations from shivsingh.Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-57290275441712743252010-01-26T13:19:00.001-05:002010-01-26T13:21:28.994-05:00Two Thousand and Ten Digital Marketing OutlookTwo Thousand and Ten Digital Marketing Outlook PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-5746936739339706422010-01-23T10:55:00.000-05:002010-01-23T10:56:34.636-05:00adidas Originals - Augmented Reality Shoes Teaseradidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-15736714381818761662010-01-22T10:54:00.000-05:002010-01-22T10:56:07.608-05:00I'm Here Theatrical Trailer (Spike Jonze)Spike Jonze, has recently returned to his ad man roots, collaborating with Absolut on a 30-minute short film, I'm Here. Described as a' robot love story', it premieres at Sundance but you can get a taste for it right here. PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-14941824030802440962010-01-21T16:58:00.004-05:002010-02-03T13:25:30.728-05:00Logorama // The MovieEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-19250151233120835902010-01-19T15:37:00.000-05:002010-01-19T15:38:09.259-05:00Coca-Cola "Happiness Machine"A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next? PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-75436310391238100292010-01-19T13:26:00.001-05:002010-02-03T13:15:28.326-05:00Nike True City iPhone appOn January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. Itʼs a Etienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-60882761011264253712010-01-13T11:04:00.001-05:002010-01-13T11:10:33.381-05:00"The Pizza Turnaround"The true story of how Domino's listened to its harshest critics and made their best pizza ever. Starring actual Domino's employees.www.pizzaturnaround.com PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0tag:blogger.com,1999:blog-1858924135538490573.post-69112084733684652752010-01-13T10:57:00.001-05:002010-01-13T10:58:51.418-05:00Parrot AR.Drone : Flight DemoAR.Drone : The First wi-fi quadricopter that can be controlled by iPhone and iPod touch. Augmented Reality games! PartagerEtienne Bastienhttp://www.blogger.com/profile/16163480524770118575etiennebastien@gmail.com0