Razorfish: Social Influence Marketing Trends

Social Influence Marketing Trends

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Two Thousand and Ten Digital Marketing Outlook

Two Thousand and Ten Digital Marketing Outlook

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adidas Originals - Augmented Reality Shoes Teaser

adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

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I'm Here Theatrical Trailer (Spike Jonze)

Spike Jonze, has recently returned to his ad man roots, collaborating with Absolut on a 30-minute short film, I'm Here. Described as a' robot love story', it premieres at Sundance but you can get a taste for it right here.

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Logorama // The Movie

Coca-Cola "Happiness Machine"

A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next?

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Nike True City iPhone app

On January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. Itʼs a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nikeʼs unmistakable irreverence.

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"The Pizza Turnaround"

The true story of how Domino's listened to its harshest critics and made their best pizza ever. Starring actual Domino's employees.

www.pizzaturnaround.com

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Parrot AR.Drone : Flight Demo

AR.Drone : The First wi-fi quadricopter that can be controlled by iPhone and iPod touch. Augmented Reality games!

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Doritos Presents: CRASH THE SUPER BOWL

These are the 6 finalists in the 2010 Doritos Crash The Superbowl user generated video competition. Visit the Doritos CRASH THE SUPER BOWL to cast your vote. Enjoy!

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JWT // 100 Things To Watch In 2010

F Jwt 100 Things To Watch In 2010 01.06.09[1]

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AVATARIZE YOURSELF

LES TENDANCES 2010 DU MARKETING 2.0 PAR VANKSEN

Je vous invite à lire le très complet et très intéressant dossier sur les tendances 2010 du marketing 2.0 publié par Emmanuel Vivier de l'agence Vanksen. Une véritable mine d'or pour commencer l'année du bon pied.


Selon Monsieur Vivier, «2010 introduit une véritable convergence entre virtuel et réel qui va forcer les annonceurs et les agences à réorganiser leur marketing pour supprimer les silos, et coordonnées leurs actions marketing offline et online tout en intégrant la dimension sociale et temps réel. Il y a urgence à évoluer pour ne pas courir derrière les consom’acteurs».

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Social: The Pepsi Refresh Project

Moving Millions of Advertising Dollars to Online – Pepsi drops Super Bowl for social media

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Opticana - the 500$ Campaign

Opticana - the 500$ Campaign By Mccann Erickson israel

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Transcendent Man Film Trailer

Transcendent Man introduces the life and ideas of Ray Kurzweil, the renowned futurist who journeys the world offering his vision of a future in which we will merge with our machines, can live forever, and are billions of times more intelligent...all within the next thirty years.

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Clink-Clink App

Here’s to a new way to toast all your new beginnings. Introducing Clink-Clink, the fun and functional way to toast friends old and new. With over 100 original and traditional toasts, Facebook functionality that lets you share toasts and link to new friends, plus a unique way to “clink” and share your contact info, Clink-Clink puts the “app” in Happy New Year and helps bring any special occasion to life!

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