30 December, 2009
Avatar Exclusive -Behind The Scenes (The Art of Performance Capture)
Go behind the scenes on the set of the new film Avatar and learn all about the art of performance capture. This revolutionary new technique is changing the way CGI characters are developed.
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David Armano, Brand U.0, Critical Mass
The Talk: "The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."
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Jack Bauer interrogates Santa
Viral agency Rebel Virals from Bristol have successfully produced and seeded their Christmas card for 2009, entitled “Jack Bauer interrogates Santa”, featuring Santa Claus along with Jack Bauer aka Kiefer Sutherland from the television series 24. Santa’s been apprehended for suspicious behaviour and Jack wants answers.
Credit: viralblog.com
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29 December, 2009
Christmas Light Hero
What do you get when you mix a Christmas Light show with Guitar Hero? Christmas Light Hero! A real game you play with a wii wireless guitar controller. Optional TV screen is available if you get in trouble, but if you use the screen, you don't get your name in the high score list. Song is "Cliffs of Dover" by the incredible Eric Johnson.
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23 December, 2009
20 December, 2009
Guinness Lets U.K. Drinkers Create Virtual Worlds
LONDON (AdAge.com) -- Guinness is offering U.K. drinkers a personalized virtual-reality experience in a partnership with Google Earth that lets people create their own worlds and then invite friends to join them via Facebook.
At the same time, Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
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17 December, 2009
Timberland - Delirium
A man is adrift at sea for 47 days, which ultimately leads to his delirium. The rich media banner allows the audience to progress through five levels of a storm, letting them experience how he came to be adrift.
Banner concept, post-production, CGI and build - Holst Digital.
Digital Agency: Holst Digital
TV ad: Leagas Delaney
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MEET FIDEL - ARG MOJO MAGIC
In the spirit of giving, Fidel will give 1 can of Soup to a local food drive for every banana to Mojo. The objective is to give 1000 cans. Click on the image to experience the ARG MOJO. Have fun !
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13 December, 2009
Fashionista - The New Webcam Social Shopper
Fashionista is a new social shopping tool combining the benefits of the fitting room with the convenience of online shopping and the power of the social web. With Fashionista shoppers virtually model clothing via webcam, instantly switch into recommended pieces and immediately share favorite looks via Facebook.
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12 December, 2009
The «Girl Parts» story of Zack Johnson
So my body went through some "changes" last night. Had an awkward talk with the school nurse. Made meaningful eye contact with Chelsea Carr. At least I think it was meaningful. Maybe this is just a bad dream. Maybe tomorrow everything will be back to normal.
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HALO 3 ODST - ARG LAUNCH CAMPAIGN
Mini ARG campaign to create awareness for the launch of Halo 3 ODST and promote the launch event in Toronto, Ontario, Canada
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2 December, 2009
Augmented Reality: Stella Artois Le Bar Guide
Stella Artois® has created Le Bar Guide for beer connoisseurs and lovers of fine bars around the world. Le Bar Guide is a pioneering iPhone application that uses the latest 3D augmented reality technology to enable users to search for the best bars nearby, via zip code, country or rating. It is available to download free from the Apple App Store.
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1 December, 2009
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