Top 7 Places to Watch Great Minds in Action

July 28th, 2009 | by Josh Catone | mashable.com

The TED conference has been helping to blow people’s minds for many years now, and that’s in large part because they put videos of many of the TED talks online for anyone to watch, share, and spread for free. But there are a number of other conferences held each year around the world that also bring together visionaries, intellectuals, and luminaries from a wide variety of disciplines to discuss innovative ideas.

Doritos: iD3 Advergame Launches

By far the best Advergame this year.

Augmented Reality - New great stuff

Augmented Business Card from jonas on Vimeo.

Twitter 101 for Business

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

2009 Cyber Lions | The Best of

Iphone App: Music discovery based on your mood

Ghostly Discovery from Ghostly International on Vimeo.

10 Fantastic iPhone Apps That Use Facebook Connect

July 23rd, 2009 | by Josh Catone | mashable.com
When Facebook Connect first launched for the iPhone in March, we said that it would “[open] up many new avenues for developers (and users).” Indeed, Facebook Connect means that iPhone developers have access to rich social graph and profile data from Facebook, and can build applications that leverage status updates, profile data, and friend information. Toward the end of March we brought you a list of some of the great iPhone apps taking advantage of Facebook Connect. Since then, many more developers have jumped on board and added support for the technology.

Creating Sustainable Conversations Will Define Success in Future

Here's a amazing article posted by Freddie Laker on 07.22.09

«Although we've lived in a marketing world dictated by campaigns that launch with a bang and then fade away like the credits of a film, the script is changing. As you have read countless times before, social media is playing an ever increasing role in media and brand strategies. In this world consumers demonstrate loyalty and brand evangelism through a variety of social media behaviors (i.e., becoming a fan on Facebook, following the brand on Twitter) but most of all through, you guessed it, conversation. Truly great campaigns -- those that will stand out in a digital-savvy world -- are the ones that incorporate countless iterations, and in doing so keep their brand in the limelight. These campaigns all have one thing in common: They enable long-term, sustainable conversations.»



Freddie Laker is the director of digital strategy at Sapient. He has also founded the Society of Digital Agencies, a collective of notable digital agencies focused on thought leadership and positive industry change, and blogs at takemetoyourleader.com.

Oceanic Air: The Airline That Gets You Lost?

Written by Igor Beuker on July 22nd, 2009
Credit: http://www.viralblog.com

Lost fans know: never fly on Oceanic Air. Their planes seem to crash on islands inhabited with murderous doctors, weird experiments, and supernatural powers. ABC went viral with Oceanic Air and turned the mysterious fictional airline into a “real” company with a “real” website – and produced billboards to promote it.

Lost has an extremely loyal fan base that tracks all kinds of details and facts about the complicated drama. The advertisers have also been very creative in marketing the show….even distributing bottles with Lost maps inside on California beaches.

Lost is finally winding down its television run – only 18 episodes remain to smooth out the confusing stories, love triangles and rectangles, and time traveling. Continue reading about Oceanic Air and Lost.

The author of this article is our guest blogger Brendan O’Keefe. At his blog Billboard and Outdoor Advertising you can find great outdoor campaigns. Thanks Brendan- think our audience would like to see you more often…

Tron 2 Viral: Flynn Lives!

This morning I received a package which included two arcade coinds that read “FLYNN’s ARCADE.” For those who don’t remember, the character Kevin Flynn in the 1982 sci-fi film Tron, had been working in a arcade with the games he had created. Also included in the package was a memory stick containing an animated gif with a code. Other websites were also sent the same thing, but with different codes. /Film reader Benjamin O was able to decipher the code and unlock the next stage of the viral, which leads us to a couple new websites with a countdown to 9:30pm Thursday night at Comic-Con. Check out all the information after the jump.

Posted on Tuesday, July 21st, 2009 by Peter Sciretta

A New Business Model for Digital Agencies

By Mike Arauz

What if your digital creative agency sold 100 little digital experiences instead of 1 big website?

UPDATE: For instance, this would work like in a retainer relationship, the client agrees to pay $500,000 and the agency agrees to concept, design, develop, and launch 100 individual digital experiences (sites, apps, whatever) in 10 weeks.

Last Thursday I attended The One Show Creative unConference. I met some great people from some of the best digital creative agencies all over the country. Matt Anderson, from Struck Creative, lead a thought provoking discussion that helped me to answer to some questions I've been kicking around for a while:

What should digital agencies do as fewer clients are interested in buying that big expensive flash site?

How can digital agencies adapt to an environment where the appropriate tool for the job often means that the work can be done quickly and cheaply? (WordPress, anyone?)

How can an agency increase their odds of creating a big hit when it's impossible to predict what's going to catch on?

The Big Idea: Chronicle of a Death Foretold

Posted by Mel Exon

For a good while now we’ve been hearing about the death of the big idea (put that phrase into Google and see what you get back), but before the coffin gets nailed down once and for all, I’d like to check for life signs. Not so that we can limp on, clinging to an old familiar industry cliché, but to make sure we’re not systematically talking ourselves into killing off something that still has the power to bring tangible and intangible value to the brands we serve.

The Rise of Social Marketing Video

Credit: Advertising Age Video

Keeping It Real

Une petite plogue pour la sortie du livre de Mitch Joel, un véritable guru du marketing digital.

How Teenagers Consume Media

Morgan Stanley Research From a 15 Year Old

DIGITAL MARKETING ALL-STAR ROUNDTABLE

Welcome to episode #159 of Six Pixels Of Separation - The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New World). The magazine's cover story is a roundtable discussion I conducted on the future of Digital Marketing featuring: Seth Godin, Charlene Li, Shelly Palmer and David Weinberger titled, Talkin' About A Revolution. The entire audio conversation is available for you right here in this episode. It's fascinating, heated and full of energy. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #159 - Host: Mitch Joel.
June 14, 2009 7:36 PM

Click on the title of the post to listen.

The NEW Pizza Hut iPhone App

developed by IMC2

Augmented Reality Injects Life Into the Business Card

AR Business Card from James Alliban on Vimeo.

Fast Company : BY Kit Eaton1 hour, 34 minutes ago

Amazing Nearest Subway App alters the Matrix while pointing you to the Q

by John Biggs on July 16, 2009

DEUS: Cookie

In order to launch DEUS, a TV series for teens, about an A.I. computer program gone wild – we decided to create DEUS in real life!
Stage 1: We invited teens to enter a sweepstakes, by filling out a form with personal data – while secretly installing a cookie file in their computer.
Stage 2: Two weeks later, we surprised them with personalized banners and a mysterious minisite that knew everything about them!
Stage 3: We Solved the mystery, by connecting the banners to the series.

The Results: A real panic was created, followed by wide discussions. Thousands of teenagers came to DEUS’s premiere screenings and the first episode brought record TV ratings.

Click on the image for more.

Video: TAT's augmented reality concept unveiled