20 December, 2009

Guinness Lets U.K. Drinkers Create Virtual Worlds


LONDON (AdAge.com) -- Guinness is offering U.K. drinkers a personalized virtual-reality experience in a partnership with Google Earth that lets people create their own worlds and then invite friends to join them via Facebook.


At the same time, Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."




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