BASE 76 //

In the spirit of Halloween, Doritos is bringing back from the dead two fan favorite flavors Four Cheese and Taco for the month of October. Throughout the month, Doritos is blurring the line between the digital and the real world and inviting you to embark on an adventure through Hotel 626 an online interactive haunted house experience open daily only from 6:00pm to 6:00am at www.hotel626.com. Once inside, you can complete a horror-film inspired challenge in each of the house’s 13 rooms, from the morgue to the dark room.

Be sure to test out the site with headphones, a web cam, a microphone and a dark room, if possible, to optimize the fear factor to experience:

360 degree sound technique to make your way through complete darkness
3D views with a full-range of motion as a scene plays
An interactive web cam experience
Mobile phone enabled directions that react in real-time to you and the action on the screen
Microphone-interaction to complete challenges

Agency: Goodby Silverstein & Partners, San Francisco