16 September, 2008

Mobile and Advertainment together at last


You can say much more with your Credo mobile.

Case Study: http://ssk.com/awards/credo_projection.html or click on the title.

14 September, 2008

Follow the Virgin by Agent Provocateur


Lingerie brand Agent Provocateur just released "the most scandalous experience ever seen on a AP website". The interactive advermovie consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear. Your mission is to save a virgin by making the right choices.

Web site: www.agentprovocateur.com/experience.html or click on the title.
Source: www.adverblog.com/
Agency: www.hi-res.net/

13 September, 2008

The Future of Tennis by Lacoste


Pour son 75ième anniversaire, la marque Lacoste nous présente sa vision du tennis en 2083. Soit dans 75 ans.

http://www.lacoste-future.com

EMPIRE USA


TriBeCa et Dargaud s’associent pour vous faire découvrir Empire USA, une série dessinée en 6 épisodes dont les deux premiers tomes sortiront simultanément le 19 Septembre.

Site web : http://www.empire-usa.net/web/
Source: http://www.marketing-alternatif.com/2008/09/10/empire-usa/

Mark Echo in B&W


http://www.marcecko.com/#/

6 September, 2008

NIN’s new “Year Zero”


The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment.

Case study at : http://www.42entertainment.com/YearZero/

5 September, 2008

Gotham: The Minds Behind the Dark Knight ARG Speak



42 Entertainment's CEO Susan Bonds and CCO Alex Lieu explain their ARG for summer smash The Dark Knight

Save Your Sensible


It's time to save your sensible. He need's you !

http://www.saveyoursensible.com/

HBO Le Voyeur Project


Behind the locked doors and drawn curtains of New York City, millions of private stories unfold every day. The HBO Voyeur Project brings twelve of these hidden stories into view. Each of these stories takes place in a different apartment in five locations throughout the city, with the main action unfolding in the eight apartments of a tenement building at Ludlow and Broome Streets.

In this seductive online experiment, HBO invites you to experience the perverse pleasure of voyeurism. Our challenge? Substitute a window and binoculars for a monitor and a mouse, and bring the vicarious thrill to life by creating detailed architectural facades and a living, breathing Manhattan setting for the stories.

http://www.bigspaceship.com/archive/hbovoyeur/

What Happened in Piedmont ?


A&E knew its remake of The Andromeda Strain would be the biggest production in the network's history, and they wanted their excitement to be contagious. So they approached Big Spaceship to prove why this was much more than a mere retelling of Michael Crichton's sci-fi novel. And like the premise of the movie itself, they desired a campaign that was far beyond ordinary.

Big Spaceship: Because of the network's broad appeal, our challenge was to reach a widespread audience in a way that would provide varying levels of engagement. We needed to create an experience that worked on several levels - something that was easily accessible to casual viewers while offering puzzles and intricate details for more active online players.

http://whathappenedinpiedmont.com/
http://www.bigspaceship.com/home.html