The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment.
Case study at : http://www.42entertainment.com/YearZero/
6 September, 2008
NIN’s new “Year Zero”
The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment.
Case study at : http://www.42entertainment.com/YearZero/
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