Un site pour les trentenaires qui ont, un jour de leur difficile adolescence, rêvé en secret de devenir réalisateur de film porno. C'est fait, grâce au département de la santé Anglais. Vous choisissez votre scénario, le nom des personnages, vous signez la réalisation et vous n'avez plus qu'à envoyer votre kitchissime production à vos amis.
Source: Le Buzzer - http://proxiblog.blogspirit.com/
Source: Blastblog Adobe spécialisé dans les contenus Rich Médias interactifs lance un magnifique billboard animé dans les rues de New York. Doté de capteurs infrarouges et de détecteurs de mouvements, l'animation se séquence et s'adapte en fonction de vos mouvements. Conçu dans un format 7pieds par 15pieds, c'est une parfaite allegorie des techniques flash couplés à celles de photoshop, quintescence de la puissance des outils mondialements connu de la firme. Si vous êtes de passage dans la ville, rendez vous du coté de Union Square, le long de la 14ième, proche du Virgin Megastore. Le tout a été conçu par Goodby, Silverstein & Partners, filiale d'Omnicom.
Google Aids Universal's Hunt for Jason Bourne The government once again has its sights set on Jason Bourne in The Bourne Ultimatum, the third installment in the hit Matt Damon-starring series. This time, though, not only does the unassailable hero have pesky officials and disgruntled ex-colleagues hunting him down, but we the web audience as well.
Universal has enlisted the almighty Google to provide a suite of tools to help catch our man in a complex advergame that’s unfolding over the next several weeks. "The Ultimate Search for Bourne with Google” turns web surfers into Treadstone agents with this interactive competition, which includes the use of several Google products including search, maps, images, translation and YouTube. Each week, contestants receive new challenges at the Google Bourne site.
The homepage serves as hi-tech command center of sorts that includes an interactive “surveillance camera” that relies on Google Maps, an image decryption section and video of actor David Strathairn (in character as agent Noah Vosen) giving you the rundown of your mission. The first mission, for example, is to find Luc Godot, a French surveillance expert who might have info on Bourne’s whereabouts since the latter spent much time in Paris. Players can click the link to a site Dater Notes, a dating site which is actually a front for a Treadstone/CIA portal, find Godot’s pic amongst the profiles then copy and paste in the message transmitter on the “Search for Bourne” landing page.
While anyone with a Google/Gmail account can play, those who care to register can ultimately win prizes anywhere from a 2008 Volkswagen Touareg 2 and thousands in cash on down to DVDs and iPhones.
Labyrinthine in scope, the “Search for Bourne,” which launched in seven countries this week, is actually a partnership en gratis between Universal and Google, as the latter gets to use this film tie-in as an outlet to promote some of its more under-the-radar product offerings including Google Translation.
By: Kiran Aditham AdCritic.com Following the frenetic, synapse-tweaking spots with LeBron James, Sprite continues to indulge our subconscious with its next round of promotion dubbed "The Sublymonal Project." With Crispin Porter + Bogusky again at the creative helm--this time for both broadcast and interactive--the 2.0 effort expands upon the campaign's oddball narrative with a set of sliced 30-second TV spots that each evoke a seemingly disparate experience.
Each spot, though, invites viewers to the Sublymonal website where they can manipulate various pieces of the 8+ minutes of newly created content via the "Splice Mixer," the ultimate goal being to create "the ultimate Sublymonal message." CP+B creative director Tim Roper explains, "You can create a larger story that we envisioned and set out to make or re-imagine it, dissect and cut it down to a few frames and really rearrange the content. You can get really abstract and trippy with this thing."
With the emphasis on user-generated content, the new initiative lends some freshness to the trendy (and now overused) mashup idea. Via simple click and drag, users can load video assets and audio clips from the new Sprite ads onto a sequencer, with the option then to duplicate, slice n' dice or simply keep layering more content and creating timelines. Of course, there's incentive for your efforts, as daily prizes are being awarded to participants, with the "ultimate message" (based on popular vote at the site) winning its creator an attractive Sony DVD dream system-including an Bravia LCD HDTV, Playstation 3 with games and noise cancellation headphones.
SOLUTION The Axe Effect : girls fawn at the feet of men who use the product. Geographical expansion has seen this global idea respond to local nuance, incorporating a wide range of media including a spoof airline, TV shows, virals, a chart-topping record and dance craze.
The brand has advertised in videogames, mobile platforms and was an early mover into MySpace. Uses online to entertain and capture data. Product innovation sees frequent new variants being released, alongside shower gels and after shaves.
RESULTS Axe has been resonating with its target for 20 years an dis continually rasing the bar for consumer goods marketing.
Sales in the US doubled in the last two years, to $54.6m. In 2005, as Unilever’s Path To Growth strategy faltered ans profits slumped, Axe was thriving – becoming the top male deodorant in the US within three years of launching.
Unilever presents Axe as «The world’s most popular male grooming brand» and claims that half of all products are bought by women.
La Fédération des producteurs de lait du Québec lance cette semaine une plateforme d'animation humoristique pour son lait au chocolat.
Conçue par BBDO Montréal, la campagne relate les péripéties de Léo et Choc, une goutte de lait et un carré au chocolat. Chaque aventure se termine par la fusion des deux personnages en lait au chocolat.
Au cinéma, du 6 juillet à la mi-août, trois animations se succéderont avant les représentations. Sur le Web, les internautes auront accès aux animations ou à des bannières sur de nombreux sites, dont celui de jeux Xbox en ligne.
Les lecteurs des journaux Métro et Voir pourront suivre les épisodes de Léo et Choc sous la forme d'une petite bande dessinée. Au total, 22 histoires seront racontées et se termineront par une invitation à se rendre sur le site Leoetchoc.com.
Sur le site, les internautes pourront créer leur propre animation au moyen d'une boîte à outils. Ils pourront également participer à un concours bimensuel, en concevant une animation ou en votant pour l'animation de leur choix. Le site donne aussi accès aux annonces imprimées, au téléchargement de huit animations de 15 secondes, dont cinq exclusives au Web, et à un choix d'économiseurs d'écran.
Annonceur: Fédération des producteurs de lait du Québec - Nicole Dubé Agence: BBDO Montréal Direction de création: Daniel Andréani Conception-rédaction: Étienne Bastien Direction artistique: Étienne Bessette Direction de projet: Lyne Clermont Conseil: Mélie-Jade Dagenais Production électronique: Geneviève Clément, Jocelyne Dubuc Réalisation: Étienne Bastien, Étienne Bessette - Fidel Films Production imprimée: Michèle Blanchette Infographie: Martine Cyr Stratégie Web: Paulina Podgorska Production Web: Alex Lauzon, Pierre-Mathieu Fortin Illustrations et animations: Fidel Films Studio de son: Sonart - Yan Dal Santo Intégration Web: Popcode Studio Programmation Web: Fidel Films Médias: Touché PHD - Alexandre-Pascal Lamoureux, Charles-Étienne Morier - Marketel - Marie-Josée Dionne, Michèle Simoneau
Title: WORLD PRESS PHOTO EXHIBITION Advertiser/Client: THE NEW ZEALAND NETHERLANDS FOUNDATION Product/Service: WORLD PRESS PHOTO EXHIBITION 2006 Entrant Company, City: CLEMENGER BBDO, Wellington Country: NEW ZEALAND
Description: Yearly attendance to the World Press Photo Exhibition had declined due to sombre content and the public's perception that they had 'seen it all before'. We figured that our world leaders needed to see the exhibition more than anyone. After all, their policies had directly influenced the exhibition's photo content: war, despair and political unrest. So we invited 74 of them. Thirteen world leaders wrote back to decline and we displayed their letters in metrolites around the city. Beneath their letters was our campaign line: "See the exhibition they should be seeing." The metrolites became an exhibition in themselves.
Launch And Execution: First we put up metrolites saying that we had invited world leaders to the exhibition, and why. When we received the letters declining our invitations, we displayed them in the metrolites. Then we recorded follow-up phonecalls to George Bush and other world leaders. Again our invitations were declined. We used the recordings as virals and radio ads.
Results: The campaign was reported on national television and in national press. The word of mouth aspect of the promotion is immeasurable but despite the worst winter in 30 years, attendance was 30% better than any other year - 21,479 visitors in total.
Credit Details: Name Position Company Mark Harricks Creative Director and Art Director Clemenger BBDO Srinath Mogeri Writer Clemenger BBDO Chris Chisnall Typographer Clemenger BBDO Philip Andrew Executive CD Clemenger BBDO Briony Small Account Executive Clemenger BBDO Linda Major Group Account Director Clemenger BBDO Recording Studio Radio Active
Title: NIKE+ Advertiser/Client: NIKE Product/Service: DIGITAL TRAINING EQUIPMENT Entrant Company, City: R/GA, New York Country: USA
Description: With Nike+, a unique concept was born: a Nike running shoe that communicates with an Apple iPod nano. This system includes a sensor that allows Nike+ enabled footwear to transfer data to the iPod nano wirelessly. By syncing the iPod with their computer, runners are then able to compare their progress with their last run and the goals they've set for themselves. They can also interact with a global community of runners and compete against them. This platform of community through performance and competition is perhaps the greatest reflection of the Nike brand.
Launch And Execution: When consumers buy the Nike+ system, they are purchasing more than just a shoe that talks to an iPod, they get access to a digital platform that continues to engage them long after the transaction has occurred. The website, the TV and online advertising, and the mobile, blog, and Web video channels are more than just modes of outbound messaging about the product, they are part of the product itself. They provide the content, services, and global community that make running in Nike+ enabled footwear a meaningful experience, and redefine how a brand can reach its audience through innovative technology.
Results: Beyond the technical and creative innovations in the Nike+ project, our proudest achievement is that Nike+ has reinvented the sport of running. Running was formerly an isolated fitness activity for dedicated health-conscious athletes, performed alone or at best in small groups, and relegated to memory the instant a run is completed. Through Nike+, running is now a fun, social, digitally-enhanced sport. Collectively, the Nike+ community has run over 13 million miles together, and Nike has attributed much of its 8.1% Q2 profit growth to the success of the Nike+ platform.
Credit Details: Name Position Company Nick Law Executive Creative Director R/GA Richard Ting Executive Creative Director R/GA Sean Lyons Group Director/Production R/GA Daniel Jurow Senior Producer R/GA James Kuo Producer R/GA Nick Coronges Technology Director R/GA Natalie Lam Associate Creative Director R/GA Jill Nussbaum Associate Creative Director R/GA Michael Spiegel Associate Creative Director R/GA Ed Kim Designer R/GA Jeff Baxter Designer R/GA Joe Tobens Interaction Designer R/GA Michael Mosley Programmer R/GA Ben Sosinski Programmer R/GA Michael Piccuirro Programmer R/GA
Type Of Entry: Product and Service Category: Publications & Media Title: GET SCARED MORE OFTEN Advertiser/Client: CORUS ENTERTAINMENT Product/Service: SCREAM TV TELEVISION CHANNEL Entrant Company, City: ZIG, Toronto Country: CANADA Media/Advertising Agency, City: ZIG, Toronto Country: CANADA
Innovative Media Strategy: The perception in Canada is that Scream TV only offers slasher movies like Friday the 13th and Nightmare on Elm Street. The reality is Scream offers more intellectual mainstream movies like The 6th sense. We wanted people to know that these types of movies are on and often. In order to get people to remember the message, we developed an approach that would give them a real-life thrill. Instead of buying billboard space, we rented a house in a high pedestrian-traffic area. Then we proceeded to direct thousands more to this house through viral videos, blogging and invading chat rooms as well as sending emails.
Creative Execution: For three weeks in September, people in Toronto witnessed something they had never seen before. In an old Victorian house window, they saw a ghost of a little girl. She would skip from window to window, braid her hair, run, look down, and perform a total of forty different actions. We used a holographic projector to illuminate her and within days, it was standing room only outside the house. Everyone wanted to catch a glimpse her.
Target Audience: It started out with ghost in a house, within days it seemed as though everyone in Toronto had heard about it. People got emails from desperate ghost hunters-or so they thought, chat rooms were hijacked with a link to a video of the ghost, and then discussions arose about her. We took part in these discussions. We revealed it was for Scream Tv, live at the location, in a television spot, and online.
Effectiveness: It cost just $5,000 CDN to rent the house. What ensued was over 2.1 million hits on the internet, thousands of people showing up to the house, major national media coverage(i.e. The National Post), and an immediate subscription increase of 29%.
Credit Details: Name Position Company Stephen Leps/Aaron Starkman Creative Directors zig Stephen Leps Art Director zig Aaron Starkman Copywriter zig Sheri Hachey/Lynn Sivec/Carlie Naftolin Account Supervisors zig Graydon Sheppard Director UNTITLED James Davis/Tom Evelyn Producers UNTITLED Johnny Cliff Director of Photography UNTITLED John Evans Editor Panic and Bob Editing Ted Rosnick/Vlad Nickolic Sound Design Rosnick MacKinnon Webster Justin Poy Special Effects The Justin Poy Agency
Title: BARRIO BONITO Advertiser/Client: NIKE Product/Service: NIKE Entrant Company, City: BBDO ARGENTINA, Buenos Aires Country: ARGENTINA
Description: The objective was to bring a local action in Argentina in line with Nike's global campaign "Jogo Bonito" and to communicate its values: Honour, Joy, Heart, Skill and Team Spirit. We created the first football neighbourhood: "Barrio Bonito". La Boca, a neighbourhood in Buenos Aires filled with magic due to its distinctive architecture, people and cultural values, and one that's historically most attached to football, became the ideal location. In Barrio Bonito the spirit of the game, practised on a daily basis by its inhabitants, and the arts come together, joining hands with a brand that's strongly associated with Jogo Bonito around the world.
Launch And Execution: The creation of a football neighbourhood was revolutionary for the city and on a national scale, Argentina being one of the three most passionate countries about football (Ipsos, 2006). Each action in the neighbourhood was created to enhance each of the values being communicated and their connection to the Argentine people. The fact that each action was developed by local artists is relevant and granted the entire project a unique atmosphere filled with local colour.
Results: Barrio Bonito was opened in the presence of the mayor of the city in an event that gathered the media, sports celebrities, artists and the community together as a whole. Barrio Bonito received USD 1.5 million in terms of investment from the media coverage. Today, Barrio Bonito is listed as a "must visit" attraction in different tour guides of the city of Buenos Aires. This wasn't a one-off action, it's one that remains as a legacy to the neighbourhood of La Boca, fixing the image of the brand in the spirit of its inhabitants and visitors forever.
Credit Details: Name Position Company Pablo Alvarez Travieso Executive Creative Director BBDO Argentina Gonzalo Vecino Executive Creative Director BBDO Argentina Pablo Alvarez Travieso Copywriter BBDO Argentina Gonzalo Vecino Art Director BBDO Argentina Nicolas Pimentel Account Director BBDO Argentina Alejandro Gowland Account Executive BBDO Argentina Patricio Elfi Art director BBDO Argentina Juan Pablo Carrizo Copywriter BBDO Argentina Constanza Dietrich Art Director BBDO Argentina Vicky Ferreira Novo Agency producer BBDO Argentina Gino Fisanotti Marketing Manager Nike Argentina
Title: TATE TRACKS Advertiser/Client: TATE MODERN Product/Service: MUSEUM Entrant Company: FALLON LONDON Country: UNITED KINGDOM
Description: Tate Modern's mission is to make art accessible to more people. For young, urban kids (16-24) who were aware of Tate Modern it was seen as just another 'museum' or an art gallery and certainly not a place that was for them. By getting under the skin of this group we developed two insights - 1. they view music as art 2. they willingly seek out music/band marketing and PR By borrowing from the music world and delivering our message in non-traditional music marketing channels we knew we could make Tate Modern relevant to this youth audience.
Launch And Execution: We invited several music artists to walk around the Tate Modern to find a piece of work that would inspire them to write a music track. Chemical Brothers, Graham Coxon from Blur, Klaxons, Union of Knives, Roll Deep and many others came along. Each one of them chose an art piece that they felt inspired by. After recording the track in the studio, we released the song exclusively inside Tate Modern. We placed listening posts in front of the artworks, so people could listen to the tracks in the same place where they were originated.
Results: The Gallery received 31,000 visitors the weekend that Tate Tracks was launched in October. From November- December the Gallery found through research that approx 10,000 people a month had listened to one of the tracks on the listening posts in the Gallery. Of these people, two thirds had visited Tate modern specifically to listen to the tracks themselves. The tracks were also available online and many more people listened in this way as well. The campaign received an estimated £1.3M in PR stories across a wealth of media channels, both in London and outside of the Capital.
Credit Details: Name Position Company Juan Cabral Art Director/Copywriter/Creative Director Fallon London Richard Flintham Executive Creative Director Fallon London Jeremy Murch Photographer Hugh Tarpey Designer Fallon London Sarah Kavanagh Art Buyer Fallon London Arjun Singh Traffic Manager Fallon London Chris Kay Account Supervisor Fallon London Susie Morley Art Buyer Fallon London Interactive Video Production Company BT Design + Media Studio Marcy Percy Interactive Video Director
Title: EARTH HOUR Advertiser/Client: WWF Product/Service: CAMPAIGN AGAINST GLOBAL WARMING Entrant Company, City: LEO BURNETT, Sydney Country: AUSTRALIA
Description: It is rare that you get the opportunity to be involved in something as big as trying to save the world, but this is one of those. Everyone knows about global warming but most believe it is an insurmountable problem too big for them to solve. A solution was needed that would convince every individual that collectively, with small changes, they could make a big difference. We created a symbolic event that could become a movement. On March 31st, Sydney would make a powerful statement by turning off its lights for one hour - Earth Hour.
Launch And Execution: Four key phases: 1. Launch of the '60' brand identity/logo via media/PR event to generate awareness of this unknown property. 2. Creation of intrigue around forthcoming Earth Hour event via 'teaser' TV 15", press, poster, and on-line activities. 3. Community call-to-action delivered via 30" TV, outdoor, 30" Radio, Press, PR, SMS, Retail/POS, celebrity endorsement, corporate endorsement, government endorsement, on-the-street marketing, promotions and online activity. 4. The Event.
Results: It worked. From 0% - 97% awareness amongst Sydney-siders. 2.2 million switched off their lights. The city cut energy consumption by 10.2% (expected 5%) the equivalent of taking 48,000 cars off the road for one hour. From $0 spend - $USD16.8 million media value. Global PR coverage - Earth Hour captured the world's attention and the story was covered in over 40 countries. In fact, other countries have already expressed interest in hosting their own Earth Hour in 2008.
Credit Details: Name Position Company Nigel Marsh Chairman Leo Burnett Sydney Tim Castree MD Leo Burnett Sydney Mark Collis National Creative Director Leo Burnett Sydney Todd Sampson Planning Director Leo Burnett Sydney Michael Spirkovski Creative Group Head Leo Burnett Sydney Grant McAloon Senior Copywriter Leo Burnett Sydney Hazel Livingstone Group Business Director Leo Burnett Sydney Jodi McLeod Account Manager Leo Burnett Sydney Sam McGown Acount Manager Leo Burnett Sydney Adrian Shapiro TV/RadioProducer Leo Burnett Sydney Paddy Morahan Print Producer Leo Burnett Sydney Justin Kurzel Director Cherub Pictures Pip Smart Producer Cherub Pictures Tim Georgeson Photographer York Productions Simon Lister Radio Production Nylon
Title: TAP PROJECT Advertiser/Client: UNICEF Product/Service: TAP WATER Entrant Company, City: DROGA5, New York Country: USA
Description: Nearly 20% of the world's population lacks access to clean drinking water -- and every day more than 5,000 children die as a result. UNICEF challenged us to raise awareness of World Water Day and the global need for clean drinking water, while increasing donations to their water programmes. Our vision was to turn a free, ubiquitous product into a global brand. On World Water Day, we would brand tap water in every restaurant and bar around the world, sell it for a dollar, and direct 100% of the proceeds to UNICEF.
Launch And Execution: We chose New York as our launch city and created a simple logo that could be placed anywhere; any glass, bottle or menu. New York Tap water was our product, and the city's top restaurants, our point-of-sale channel. Targeted pro-bono media included publications featuring personal essays from world-renowned writers, prominent homepage placements on web portals and parallel installations on Time Square's two most prominent digital signs. But the city's collective conscience became our most effective media vehicle. Top restaurant owners, celebrities, politicians and everyday New Yorkers came out in force to pay to drink their city's Tap water.
Results: For one day in all major New York City restaurants, the least expensive menu item was the most fulfilling: because one dollar can provide a child clean drinking water for 40 days. In just one day, New Yorkers generated years' worth of clean drinking water to the world's children in most need. UNICEF declared The Tap Project as its most successful single initiative in the organization's 56-year history, and has committed to implementing the Tap Project in more than 100 cities globally by World Water Day, 2009.
Credit Details: Name Position Company David Droga Creative Chairman Droga5 Andrew Essex CEO Droga5 Ted Royer Executive Creative Director Droga5 Ji Lee Senior Art Director Droga5 Maggic Meade Director of Creative Innovation Droga5 Jennifer Candelario Director Print Services Droga5 Paul McGreiver Animation Design Droga5 Van Studivant Retouching Droga5 Rob Lugo Retouching Droga5 Matt Rutherford Production Assistant Droga5 Doug Lohmeyer Photographer DOUG LOHMEYER Barbarian Group Web Design Barbarian Group Final Cut Editors Final Cut Becca Parrish PR Parrish)) PR
Title: AXE 3 Advertiser/Client: UNILEVER Product/Service: AXE 3 FRAGRANCE Entrant Company, City: VEGAOLMOSPONCE, Buenos Aires Country: ARGENTINA
Description: Axe needed a real product and communication innovation that would take its consumption rates to the next level. To achieve this, we created the NEW AXE 3: two Axe that could be mixed to get a third fragrance. To communicate the concept of "mixable fragrances" we came up with a simple, straightforward & 100% Axe media neutral idea: mixable Axe fragrances would give guys mixable women. The campaign was based on this simple concept, showing guys in every form of media available that it is good to mix, and even better to mix different kinds of gorgeous women. That's how the craze of mixing women started.
Launch And Execution: The first wave of communication established the concept on a large scale through the TV ad. We also used specific billboards that suggested ways for guys to mix girls from real parts of the city near the ad, and gave away leaflets where guys could combine different parts of women. The second wave of communication was centered on an interactive billboard where guys could vote for their favorite combination using their cellphones or the Axe site. These women combinations became real and visited radio shows and hot spots in the city to encourage guys to vote for them. The winning combination was displayed on the billboard.
Results: "Crashes" TVC achieved above-average scores in Recognition, Enjoyment and Branding. The campaign clearly generated new awareness for the brand & achieved huge engagement levels. "Crashes" has proven to drive consumption to higher levels: • In Latam, we got a 35% increase in consumption per application rate. • The consumption in grams increased 50% by using both sprays at the same time and pack-life was reduced 10 days. • This incremental consumption drove growth: 2% incremental share in Argentina and 10% incremental turnover. To sum up, we are glad to say that this campaign exceeded our communication and business goals.
Credit Details: Name Position Company Hernán Ponce Executive Creative Director Vegaolmosponce Rafael D'Alvia/Sebastián Stagno Creative Directors Vegaolmosponce Vanina Rudaeff Client Services Director Vegaolmosponce Néstor Ferreyro Account Director Vegaolmosponce Angel Castiglia/Matías Corbelle Copywriters Vegaolmosponce Facundo Romero/Diego Sánchez Art Directors Vegaolmosponce Russell Taylor Axe Global Brand Director Unilever Pablo Gazzera Latam Deos Marketing Director Unilever Florencia Peña Unilever Cristian Cores Unilever Olivia Morena Unilever Jorgelina Racciatti Unilever Javier Kolliker Unilever Pedro Kudrnac Unilever Fernando Laratro Unilever Gonzalo Vidal Integrated Communications Director Vegaolmosponce Marcela Augustowsky Integrated Creative Director Vegaolmosponce Hernán Zamora Integrated Account Director Vegaolmosponce Juan Manuel Blasco Integrated Art Director Vegaolmosponce Julián Ibarlucea Integrated Copywriter Vegaolmosponce
Title: XBOX KING GAMES INNOVATIVE CAMPAIGN Advertiser/Client: BURGER KING Product/Service: BURGER KING Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami Country: USA Advertising Agency: EQUITY MARKETING
Description: In November 2006, Burger King made gaming history by partnering with Microsoft to develop three XBOX games. The games allowed Burger King to create a connection with gamers, who were increasingly turning away from traditional advertising such as television. The games successfully drew consumers into the King's world by featuring characters and products seen in Burger King's advertising. The games were sold in store, during the holiday season, for $3.99 each with the purchase of a BK Value Meal. 2.4 million games were sold in only 5 weeks.
Launch And Execution: The 5 week XBOX promotion was first introduced with the release of online trailers that gave gamers a sneak peak of what was to come. On November 19, 2006 the games went on sale in 6,680 participating restaurants. A variety of television and print executions launched that same day to coincide with the release of the games. Three print ads, televisions spots and game trailers were released throughout the holiday season to continue to draw traffic to the stores. Game trailers also played in restaurant to spark consumer curiosity at the point of purchase.
Results: The BK King Games were deemed a huge success by client and consumer alike. The games were certified platinum by Microsoft on December 20, 2006. Meaning, 2.4 million units were sold during the 5 week promotional period. This ties with the current 3rd best selling XBOX game of all time. The estimated media impressions generated by the King Games was the equivalent to thirteen Superbowls. The XBOX games also helped Burger King draw record traffic and sales system wide.
Credit Details: Name Position Company Alex Bogusky Chief Creative Officer Crispin Porter + Bogusky Rob Reilly VP Creative Director Crispin Porter + Bogusky Jeff Benjamin VP Interactive Creative Director Crispin Porter + Bogusky Aramis Israel/ Mark Taylor Art Director Crispin Porter + Bogusky Ryan Kutscher/ Jeff Gillette/ Aramis Israel/ Bob Ciafrone/ Jake Mikosh/ Rob Thompson Copywriter Crispin Porter + Bogusky Mike Del Marmol/ Alvaro Ilizarbe/ Pres Rodriguez/ Carlos Lange/ Conor McCann/ Joe Miranda/ Jiwon Lee Designer Crispin Porter + Bogusky Rupert Samuel Director of Integrated Production Crispin Porter + Bogusky Game Developer Blitz Games Development Partner Equity Marketing Jon Banks Creative Director Equity Marketing Kim Thompson Creative Director Equity Marketing Eric Rasco Integrated Producer Equity Marketing
