TIGER UNRAVEL THE SECRET

Tiger: unravel the secret, an impressive advertising project by Leo Burnett Singapore for the new Tiger beer campaign.
Tiger: unravel the secret is a short movie which investigates the past and the secret of Tiger beer success.
The Web is only a part (yet very important) of the effort, featuring the ads componing the campaign, one week before the debut on TV, and also helping keeping trace of the path through the story.

Source: Adverblog