February 9, 2010

The PUMA Hardchorus


They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day? Dedicate and send this song at www.pumahardchorus.com


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Casting Playboy


For the first time any woman, wherever she is, can make an online photo session and be in the cover of Playboy Magazine.

How does it work? Our photographer takes you pictures with your own webcam. When you finish yo make your online book with the best pictures and invite your friends to punctuate you. The next Playboy Girl will be chosen from the favorite.


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February 8, 2010

ZugSTAR - Streaming Augmented Reality


Zugara's newest Augmented Reality (AR) based prototype: ZugSTAR (ZUGara STreaming AR), a technology that allows people in different locations to have shared AR experiences via a browser-based video conferencing system. The video illustrates how ZugSTAR can be utilized in several industries to facilitate real-time collaboration, while also working to negate physical distance as a roadblock to progress. www.zugara.com


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February 3, 2010

Est-ce le futur de la réalité augmentée ?

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.




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January 26, 2010

Razorfish: Social Influence Marketing Trends

Two Thousand and Ten Digital Marketing Outlook

Two Thousand and Ten Digital Marketing Outlook



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January 23, 2010

adidas Originals - Augmented Reality Shoes Teaser


adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals



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January 22, 2010

I'm Here Theatrical Trailer (Spike Jonze)


Spike Jonze, has recently returned to his ad man roots, collaborating with Absolut on a 30-minute short film, I'm Here. Described as a' robot love story', it premieres at Sundance but you can get a taste for it right here.


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January 21, 2010

Logorama // The Movie



January 19, 2010

Coca-Cola "Happiness Machine"


A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next?


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Nike True City iPhone app


On January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. Itʼs a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nikeʼs unmistakable irreverence.


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January 13, 2010

"The Pizza Turnaround"


The true story of how Domino's listened to its harshest critics and made their best pizza ever. Starring actual Domino's employees.

www.pizzaturnaround.com


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Parrot AR.Drone : Flight Demo


AR.Drone : The First wi-fi quadricopter that can be controlled by iPhone and iPod touch. Augmented Reality games!


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January 10, 2010

Doritos Presents: CRASH THE SUPER BOWL



These are the 6 finalists in the 2010 Doritos Crash The Superbowl user generated video competition. Visit the Doritos CRASH THE SUPER BOWL to cast your vote. Enjoy!




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JWT // 100 Things To Watch In 2010

January 7, 2010

AVATARIZE YOURSELF

January 5, 2010

LES TENDANCES 2010 DU MARKETING 2.0 PAR VANKSEN

Je vous invite à lire le très complet et très intéressant dossier sur les tendances 2010 du marketing 2.0 publié par Emmanuel Vivier de l'agence Vanksen. Une véritable mine d'or pour commencer l'année du bon pied.


Selon Monsieur Vivier, «2010 introduit une véritable convergence entre virtuel et réel qui va forcer les annonceurs et les agences à réorganiser leur marketing pour supprimer les silos, et coordonnées leurs actions marketing offline et online tout en intégrant la dimension sociale et temps réel. Il y a urgence à évoluer pour ne pas courir derrière les consom’acteurs».




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January 4, 2010

Social: The Pepsi Refresh Project


Moving Millions of Advertising Dollars to Online – Pepsi drops Super Bowl for social media


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Opticana - the 500$ Campaign


Opticana - the 500$ Campaign By Mccann Erickson israel


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January 1, 2010

Transcendent Man Film Trailer


Transcendent Man introduces the life and ideas of Ray Kurzweil, the renowned futurist who journeys the world offering his vision of a future in which we will merge with our machines, can live forever, and are billions of times more intelligent...all within the next thirty years.


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