BASE 76 //

CONTAGIOUS WORLD OF MOUTH

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8 novembre 2009

Social Gaming Summit 2009

Publié par Etienne Bastien

Social Networking and Community Building

Publié par Etienne Bastien
6 novembre 2009

The Google Story

Publié par Etienne Bastien


A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

2 novembre 2009

La mouche publicitaire

Publié par Etienne Bastien


Promouvoir un livre de poche en utilisant des mouches comme véhicule publicitaire. Tout simplement brillant !

100 GREATEST HITS OF YOUTUBE IN 4 MINUTES

Publié par Etienne Bastien


1 novembre 2009

Le futur d'Internet selon Eric Schmidt

Publié par Etienne Bastien


John Gerzema: The post-crisis consumer

Publié par Etienne Bastien


John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

27 octobre 2009

Kasabian Football Hero

Publié par Etienne Bastien


Une autre exploitation publicitaire du concept Guitar Hero.

Toyota Yaris Festival Ekim 2009 (HD)

Publié par Etienne Bastien


26 octobre 2009

Economy + Internet Trends

Publié par Etienne Bastien

NIKEiD iPhone App

Publié par Etienne Bastien


Inspiration is Everywhere - discover your perfect design.

Jump in to the thousands strong NIKEiD community to discover, share, and create from an enormous range of original Nike designs. See something you like? With just a few taps you can buy right from your iPhone.Get inspired by the world around you!


20 octobre 2009

Apple ad for iPod touch on Wired.com

Publié par Etienne Bastien


First ever augmented reality music

Publié par Etienne Bastien


John Mayer creates the first ever augmented reality music video.

Julian Treasure: The 4 ways sound affects us

Publié par Etienne Bastien


Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. Listen carefully for a shocking fact about noisy open-plan offices.

15 octobre 2009

Le plaisir avant tout selon Volkswagen

Publié par Etienne Bastien



Le mois dernier, Volkswagen a lançé le site www.rolighetsteorin.se, une initiative hautement créative visant à démontrer qu'en ajoutant une bonne dose de ludisme dans chaque action, il est possible de modifier un comportement. Disons que Volkswagen à.une fois de plus visé juste, la vidéo a été visionnée plus de 2 millions de fois en une semaine.


The Social Media Guru

Publié par Etienne Bastien


Braquo: The Takeover Experience

Publié par Etienne Bastien


9 octobre 2009

Racing Against Time // By Honda

Publié par Etienne Bastien


Do deadlines cause more stress than motivation? Or do we do our best thinking under time pressure? With oil running out and mounting environmental concerns, competition and teamwork are more important than ever. In this film, see how the pros handle themselves when there's no time to lose.

8 octobre 2009

Viral of the week // Move On Political Action

Publié par Etienne Bastien


NEW YORK (AdAge.com) -- Might be a little too late, considering the Senate Finance Committee actions earlier this week, but the MoveOn.org campaign that advocated for a public health option went viral last week, notching almost 1.9 million views, good enough for first place in the viral video chart. The film was created by FunnyorDie.com and stars a swath of celebrities, including the site's co-founder Will Ferrell and Jon Hamm of "Mad Men."